Bp struggles to resolve sustainability disaster case study

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Bp struggles to resolve sustainability disaster case study

The industry today stands accused of harming the health of whole nations, says Mike Muller Photograph: The Baby Killer explained how multinational milk companies like his were causing infant illness and death in poor communities by promoting bottle feeding and discouraging breast feeding.

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Our Swiss associates were less subtle. That shocked the company and undermined its benevolent self-image.

Bp struggles to resolve sustainability disaster case study

It also launched a long-running global campaign, proving that networked social action was possible even in snail mail days. The campaigns attracted wide-spread support from medical professionals, health authorities and civil society in developing countries.

So inthe UN World Health Assembly the governing body of the World Health Organisation recommended the adoption of an international code of conduct to govern the promotion and sale of breast milk substitutes.

Global regulation of consumer industries was — and remains — a threat to business. UN resolutions are "soft law" that have little direct effect, yet often lead to hard national enforcement.

Case Analysis: “BP Struggles to Repair Its Tarnished Reputation” - schwenkreis.com

I spent 30 years doing just that in Mozambique, South Africa and elsewhere. So it was appropriate that water brought me together with Brabeck.

But I have to acknowledge Brabeck's efforts to get business and governments to work together to manage and protect the world's vital water resources. The industry today stands accused of harming the health of whole nations, not just their babies. New York mayor Michael Bloomberg has committed his own money to a campaign against unhealthy food, comparing this to his fight against the tobacco industry.

What started as skirmish in the nursery is turning into full-scale war on many fronts. While the diseases are now obesity, diabetes and heart disease, the issues about the food industry's responsibility remain the same: Children and young adults may get fat because they do not get enough exercise.

But if they are offered and encouraged to "choose" super-saturated fat diets, dosed with excessive salt and drinks laced with multiple sugars, can the industries that produce and promote those products absolve themselves from the ugly outcomes?

Back in the s, the Swiss judge ruled to the contrary. Today public and political opinion is again swinging in that direction. Important questions are being raised in discussions about the new global development goals to be adopted when the UN's current Millennium Development Goals 'expire' in Should sustainable development goals focus on the unsustainable and unhealthy lifestyles of the rich as well as on the plight and basic needs of the poor?


As the world searches for better measures of development than gross domestic product GDPcounting dead babies remains an important indicator. But if infant mortality was a stark indicator of poor infant feeding practices in the s, gross obesity is a parallel indicator of poor nutrition today.

And action to control the products and marketing of large food companies are an obvious means to improve people's health. So the spectre of global regulation still looms, an existential issue for the global food companies. But there will need to be more explicit codes of practice and the political will to enforce them if shareholder action is to be effective.

If global companies are to produce and promote healthier food and treat their suppliers more fairly and remain market leaders, such standards must also be enforced or cheap unregulated competition will inevitably undermine those who comply. Critics of the global food business also face challenges.

Realists know that a return to a bucolic world of trusted small-scale local food production cannot meet the needs of seven billion people today and more tomorrow.

But should activists build on existing regulatory platforms by raising the bar, setting new standards and mobilising shareholders to promote a more responsible and accountable global food industry?

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Or should they take a more aggressive approach to monitoring and acting directly against damaging behaviour? We will probably see a mix of both strategies, making the food business a challenging place to be over the next few years. Back in Davos, my dedication to Brabeck was simple. Reading the Baby Killer report today showed that we had made progress since the s, I said.

I thanked him for his support on the global water agenda, and I meant it. But in an imperfect world, at least some of the immediate issues are now on the table for public discussion and he has helped to put them there.But later on, especially in the case of some health care unit products, it took a long time between product concepts to actual launch.

Though these products were successes in terms of innovation and excellence yet slow launch of further new products meant slower growth of .

Abstract. Coastal sustainability is elusive in South Africa and the Mississippi delta. These case studies and convergent literatures demonstrate the merits of reconceptualising coastal management as a transformative practice of deliberative governance.

schwenkreis.com is the bible of the construction industry, providing news and features about projects, products and people in construction, architecture and engineering. BP, formerly British Petroleum and the Anglo- Focuses on Sustainability CASE 12 The BP case was the first prosecution under a section of the Clean Air Act, which was created to help prevent injuries from such acci-dental leaks of explosive substances.

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British Petroleum acquired majority control of Standard Oil of Ohio in Formerly majority state-owned, the British government privatised the company in stages between and British Petroleum merged with Amoco in , becoming BP Amoco plc, and acquired ARCO and Burmah Castrol in , becoming BP plc in

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